Comparing Teaser and Theatrical Trailers 2

Below is the teaser and theatrical trailers for the film 'The Amazing Spiderman 2'. I suspect the similarities and differences will be similar to those from the other post.

Teaser trailer:




Theatrical trailer:

• Again the teasers trailers editing is a lot faster than the theatrical trailers
• The theatrical trailer allows you to understand the story more and learn more about the characters and events that take place within the film whereas the teaser trailer is much less revealing
• Both being with production companies name and logo and both end with the title of the film and the release date 

Comparing Teaser and Theatrical Trailers 1

Below are both the teaser trailer and the theatrical trailer for the movie 'A Fault in Our stars':

Teaser trailer:




Theatrical trailer:

• The theatrical trailer allows you to see more of the narrative of the film whereas the teaser trailer only shows you very short snippets 
• The editing in the teaser trailer is much faster
• More dialogue is involved in the theatrical trailer
• More pieces of music are used in the theatrical trailer whereas the tester trailer only contains one
• Both of the trailers end with the name of the film and the release date 

Comparing Teaser and Theatrical Trailers Introduction

I am going to be looking looking at two films 'A Fault in Our Stars' and 'The Amazing Spiderman 2' which both have a teaser trailer and a theatrical trailer. I will be looking at the similarities and differences between the trailers as this will hopefully help me when creating my own teaser trailer.

Total Film Front Cover Analysis

This is a cover from Total Film. The magazine offers cinema, DVD and Blu-ray news, reviews and features. It  predominantly features Hollywood movies. The cover image is often of a globally recognsable a-list star. The masthead on this cover is the biggest and boldest font on the page. It is thick and sharp font, reflecting that this magazine features many high budget big blockbuster films. Although the dominant image is in black and white, it stands out because of the very well known actor and character that it is of. The cover lines include very well known names and films including Gwyneth Paltrow, Sherlock Holmes, and Star Trek, again showing this is mainstream magazine. The bright red cover lines stand out against the black and white background, like these well known films would stand out against independent films. 

Sight and Sound Front Cover Analysis

This is a cover from Sight and Sound, an independent film magazine, which focuses on independent, British and World cinema rather than mainstream Hollywood movies. The masthead is plain and the font is rounded and curvy, suggesting that the magazine may focus on lower budget films rather than big Hollywood blockbusters.  The fonts used are more artistic rather than blocky - perhaps reflecting the sophisticated nature of the magazine. The dominant image is of a movie director, who most people would not recognise and most people only know the names and faces of the actors of the film. In addition, his inclusion on the cover indicates that this type of magazine caters to a very different demographic than a mainstream magazine such as Empire. Furthermore, the films he directs are most probably aimed at a niche audience unlike films such as "Pirates of The Caribbean" that featured in Empire Magazine. 

Filmmaker Front Cover Analysis

This is a cover for the magazine Filmmaker. Filmmaker covers issues relating to independent film. The magazine includes interviews, case studies, financing and distribution information, festival reports, technical and production updates, legal pointers, and filmmakers on filmmaking in their own words. Although the actress on the front cover may be recognisable to most people, the film that is being marketed "maternal instinct" may not be, and it definitely not a Hollywood blockbuster. The pastel green writing backed by the dark background again suggests that the films spoken about in this magazine are modest and again different from the films displayed in Empire or Total Film. 

American Cinematographer Front Cover Analysis

This is a front cover for American Cinematographer. American Cinematographer focuses on the art and craft of cinematography, covering domestic and foreign feature productions, television productions, short films, music videos and commercials. The emphasis is on interviews with cinematographers, but directors and other filmmakers are often featured as well. Immediately the curvy and unusual font suggests that the magazine is a particular niche, and is not a mainstream magazine like Empire. The dull grey background is reserved and calm, suggesting that the movies spoken about in this magazine may be less well known. The star on the cover is definitely not an A list actress, and is most likely not recognisable to most people, which is the same case of the film named in the cover line. 

Empire Magazine Front Cover Analysis

This is a front cover from Empire magazine. Empire is a British film magazine published monthly. It is the biggest selling film magazine in Britain and it focuses mainly on mainstream Hollywood blockbusters. You can see this immediately on the front cover as as the well known movie character Captain Jack Sparrow from the Blockbuster "Pirates of The Caribbean" and A list actor Jonny Depp is the dominant image on the cover. In addition the cover lines talk about films such "Captain America" and "Transformers 3" which are all high budget block busters. The font chosen for the masthead of the cover also represents the type of magazine it is. The strong and powerful red used to colour the square and bold writing embodies the dynamic well known films advertised on this cover. 

Different Film Publication Front Cover Analysis Introduction

Now that I have looked at all the existing film publications, and I have looked at all the conventions that are on film magazine front covers I'm going to look at 5 different covers from different types of publications and analyse them in terms of layout, style and content. As I have not yet made the decision of the genre or type of film I want to create a marketing campaign for this should show me that when creating my film magazine front cover I need to reflect the type of film through the type of magazine I use, and through the layout, style and content of the front cover.

Magazine Cover Conventions

is a list of all the possible conventions that can be found on magazine front covers - I found many of these when analysing existing magazine covers and I will use them when creating my own magazine cover.

Masthead

Dominant image





















Cover Lines

Main Cover Line

Bar Code

Price and Date











Issue Number

Web Address





Other Pictures

Banners

Slogan

Magazine Cover Analysis Conclusion

From doing this task I discovered that although the conventions of magazine covers are the same regardless of magazine the content of the cover changes depending on audience and publication type, for example when comparing the cover lines on Total Film and Sight and Sound, the films mentioned were for completely different audiences. When I decide which type of publication I am going to create, I now have a better understanding of what type of content to use. I also need to think carefully about font and colour as they also reflect the type of magazine it is and therefore what types of films feature on them. 

Magazine Cover Analysis 2

I then looked at magazine front cover from Sight and Sound, a completely different kind of film magazine.

This cover includes a dominant central image, a masthead, a slogan, cover lines, a main cover line, banners, a bar code, and the date, issue number and price. 

Magazine Cover Analysis 1

The first magazine front cover I analysed is from Empire Magazine.

The cover includes a large bright masthead, a dominant central image, a slogan, cover lines, banners, a barcode, a main cover line, a web address, and a price, date and issue number. 

Magazine Cover Analysis Introduction

Now that i've looked at the conventions of movie posters, I'm going to do the same for film magazine covers. I am going to be looking at two different film magazine front covers from different publications that are aimed at different audiences to see if they share the same conventions, in terms of layout and design, regardless of their target audience.

Existing Film Publications

I'm going to be looking at different film magazines that already exist in terms of contents, style and audience to help me think about the most appropriate style of magazine for my film.

My research has shown that there are many different kinds of film publications, catering to a wide range of different audiences. All of the magazines are used to help promote forthcoming films, though the types of films being promoted often change depending on the type of magazine. 



1) American Cinematographer: American Cinematographer is a monthly magazine published by the American Society of Cinematographers. It focuses on the art and craft of cinematography, covering domestic and foreign feature productions, television productions, short films, music videos and commercials. The emphasis is on interviews with cinematographers, but directors and other filmmakers are often featured as well.

2) Screen International: Screen International is a multimedia film magazine covering the international film business. The magazine is published weekly. The company also produces daily publications at film festivals. The magazine is primarily aimed at those involved in the global movie business.

3) Fangoria: Fangoria is an internationally distributed US film fan magazine specializing in the genres of horror, slasher, splatter, and exploitation films. It mostly targets teenage audiences. 

4) Filmmaker: Filmmaker is a quarterly publication magazine covering issues relating to independent film. The magazine includes interviews, case studies, financing and distribution information, festival reports, technical and production updates, legal pointers, and filmmakers on filmmaking in their own words.

5) Total Film: Total Film is a UK-based film magazine published 13 times a year (every four weeks) by Future Publishing. The magazine offers cinema, DVD and Blu-ray news, reviews and features. It is the second biggest selling film magazine in Britain after Empire, and predominantly features Hollywood movies. The cover image is often of a globally recognsable a-list star.

6) Empire: Empire is a British film magazine published monthly. It is the biggest selling film magazine in Britain and is also published in America, Australia, Turkey, Russia and Portugal. Empire organises the annual Empire Awards which are voted for by the readers of the magazine.  Focuses mainly on mainstream Hollywood blockbusters and the cover often features images of Hollywood stars or recognisable characters from franchise movies.

7) Sight and Sound: Sight & Sound is a British monthly film magazine published by the British Film Institute. The magazine reviews all film releases each month, including those with a limited  release, as opposed to most film magazines which concentrate on those films with a general release. Sight & Sound features a full cast and crew credit list for each reviewed film.

8) Cinefex: Cinefex is a quarterly professional movie special effects magazine. It is among the first dedicated special effects magazines ever produced. Within its pages can be found lengthy and detailed articles about the special effects (both physical and CGI) of a certain upcoming movie, composed mainly of various interviews with the people involved and coupled with extensive behind-the-scenes photographs.

9) Entertainment Weekly: Entertainment Weekly  is an American magazine that covers film, television, music, Broadway theatre, books and popular culture. The magazine features celebrities on the cover and addresses topics such as television ratings, movie grosses, production costs, concert ticket sales, ad budgets, and in-depth articles about scheduling, producers, showrunners, and more. 

10) Hollywood Reporter: The Hollywood Reporter is a multiplatform American media brand  focusing on the Hollywood motion picture industry, television and entertainment. The weekly print edition of The Hollywood Reporter includes profiles, original photography and interviews with entertainment figures; articles about major upcoming releases and product launches; film reviews and much more. 

11) Uncut: Uncut magazine is a monthly publication based in London. It focuses on music, but also includes film and books sections. In late 2005, a spin off was launched that focused its attention on DVD releases of classic movies. 

12) Hotdog: Hotdog Magazine was a film magazine first published in the United Kingdom in 2000. It tended toward a cynical view of the film industry (especially Hollywood). It usually avoided jumping on the blockbuster bandwagon and frequently published pieces which appeared to be contrary to widespread opinion

13) Starburst: Starburst is a British Science Fiction Magazine that contains news, interviews, features and reviews of genre material in various media. The magazine is published monthly, with additional news and reviews being published daily on the website.

14) Film Threat: Film Threat is a former print magazine and, now, webzine which focuses primarily on independent film, although it also reviews DVDs of mainstream films and Hollywood movies in theatres.

15) SFX: SFX is a British magazine covering the topics of science fiction and fantasy. SFX magazine is published every four weeks by Future plc and was founded in 1995. The magazine covers topics in the genres of popular science fiction, fantasy and horror, within the media of films, television, video games, comics and literature.

16) Little White Lies: Little White Lies is an internationally-distributed movie magazine. It is known for its unique style of reinterpreting films through illustration, changing aesthetic and style with each issue to reflect the spirit of the cover film.

17) Shivers: Shivers was a UK-based magazine that began publication in 1992. It was dedicated to horror movies, television shows and literature. 

18) Uncut: Uncut magazine is a monthly publication based in London. Uncut was launched in May 1997 as "a monthly magazine aimed at 25- to 45-year-old men that focuses on music and movies.

19) Film Comment: Film Comment is an arts and culture magazine. Film Comment features reviews and analysis of mainstream, art-house, and avant-garde filmmaking from around the world. The magazine's editorial team also hosts the annual Film comment selects at the Film Society of Lincoln Centre.

20) Premier: The weekly print edition of The Hollywood Reporter includes profiles, original photography and interviews with entertainment figures; articles about major upcoming releases and product launches; film reviews and film festival previews; coverage of the latest industry deals, TV ratings, box-office figures and analysis of global entertainment business trends and indicators; photos essays and reports from premieres and other red-carpet events; and the latest on Hollywood fashion and lifestyle. There are 46 editions per year.