Sight and Sound Front Cover Analysis

This is a cover from Sight and Sound, an independent film magazine, which focuses on independent, British and World cinema rather than mainstream Hollywood movies. The masthead is plain and the font is rounded and curvy, suggesting that the magazine may focus on lower budget films rather than big Hollywood blockbusters.  The fonts used are more artistic rather than blocky - perhaps reflecting the sophisticated nature of the magazine. The dominant image is of a movie director, who most people would not recognise and most people only know the names and faces of the actors of the film. In addition, his inclusion on the cover indicates that this type of magazine caters to a very different demographic than a mainstream magazine such as Empire. Furthermore, the films he directs are most probably aimed at a niche audience unlike films such as "Pirates of The Caribbean" that featured in Empire Magazine.