List Of Other Ways My Film May Be Marketed

For my marketing campaign for my romantic comedy film, I created a poster, teaser trailer and magazine front cover. However, there would be many other ways that would also be used to market my film:

• There would be a series of posters- including teaser posters and posters focusing on individual characters. For example here are the different posters for the film 'Knocked Up':

• There would also be a series of trailers- a much longer theatrical trailer that would come out just ahead of the film coming out that included more narrative information. For example here are the different trailers for "The Hunger Games":

• A soundtrack with accompanying music video's with images from the film and a featuring artist. For example the "Titanic" soundtrack and the "My Heart Will Go On" music video featuring Celine Dion:

• A website that constantly updates information about the release of the film- will also feature audio and video clips. For example "The Hunger Games" website:

The Hunger Games Official Website

• A Facebook page. For example "The Back-Up Plan":

The Back-Up Plan Official Facebook Page

• Main character twitter accounts. For example Alan Garner from "The Hangover":

Alan Garner Twitter Account

• Merchandise. For example "Spiderman" 

• Press kits that contain a selection of images, audio and information about the film, storyline, characters and actors that would get sent to media outlets so when they discuss the film they will be using images, information and audio that has come from the company marketing the film

• Red carpet events such as a movie premier- this will also lead to a local media coverage reporting the event (few days before the films general release)

• Chat show and radio show appearances for example Jonathan Ross or Alan Carr (just before the film comes out) 

List of Websites Used

Throughout my research I used many websites to help me with my research and planning:

• Impawards- To find posters to analyse and then in particular romantic comedy posters

impawards link

• IMDB- To gather information about existing films and cast and crew from my particular genre

IMDB Link

• Youtube- To watch existing trailers and listen to potential music for my trailer 

Youtube Link

• Dafont- To find a font for my poster, magazine front cover and teaser trailer (in particular my poster) 

dafont link

• Wikipedia- to find information about film magazines, target audiences and romantic comedies 

Wikipedia Link

• filmsite.org- to look at information about different genres

filmsite.org link

Software and Hardware Used

When creating my marketing campaign I used many different forms of hardware and software to help me create my poster, teaser trailer and magazine front cover, and also for my research and planning:

• Blogger- used as a diary for all my research and planning tasks 

•  Soundcloud- to store audio files and sound effects used

• Spotify- to create a playlist of potential songs for my teaser trailer

• Photoshop- for analysing existing magazines and posters and then creating my own

• Adobe Audition 1.5- for recording and editing any audio for my teaser trailer- I was familiar with using this from my AS coursework 

• Avid Media Composer- this is a video editing software that I used to edit my trailer 

• Video Camera (Panasonic HDC TM900)- to record my teaser trailer

• Iphoto- to organise the photos I took 

• Digital Camera- to take photos of possible locations and shots of actors for my poster and magazine front cover 

My Finished Magazine Front Cover

My Finished Poster

My Finished Teaser Trailer

The Actors For My Teaser Trailer

Daniel Pierce- Adam Nachman

Jade Wattson- Emma Lipman 

Bad date couple 1- Jason Lipman and Elyse Freeman

Bad date couple 2- Hannah Salt and Avi Bauernfreund 

Bad date couple 3- Errol Lipman and Lisa Lipman 

Old lady crossing road- Dorothy Lipman 

Daniel Pearce's friend- Ryan Lipman

Bad date couple 4- Zoe Isaacs and Sammy Huberman 

Man with dating expert 1- Adam Lipman 

Man with dating expert 2- Naim Cohen 

Prop, Costume And Location List

Costumes:

• For my main characters, I made sure that in each shot they changed outfits to show that it is happening in a different location and at a different time. 
• I wanted the male central protagonist to be well dressed and always looking smart at the beginning, and then towards the end become more and more relaxed with what he was wearing to show that he is forgetting about his dating rules
• For my female central protagonist, I want her to look nice, but she can be fairly casual to show she is a cool and relaxed person
• For my minor characters, they just wore that they were wearing at the time in my trailer as it was likely that they would only feature once anyways 

Prop List:

• A bunch of flowers to hand to a man and then throw in the bin later in the trailer 
• A white board and pen 
• A broken or fake phone 
• A cardboard box
• Crockery, cutlery, bottle of wine and flowers for the dates 

Location List: 

• Flat in Primrose Hill
• My house and garden
• A street in Primrose Hill to cross
• Two other dining rooms
• My friends garden 

Shooting Shedule

I decided to make a list of shots that I can group together and shoot at the same time to make myself more organised. I did this by looking at my shot list and finding shots that needed to take place in the same location.

1) Over shoulder shot (girls shoulder), man in medium close-up or medium shot- man 'maybe you can join me at the civil war recreation this weekend'

2) Same shot as before, different people, different location- man says 'did it hurt when you fell from heaven'


3) Same shot, different location, different people- man eating disgustingly


4) Same shot, different location, different people- man trying to get his words out and he can't (stuttering)- women gets up and leaves


5) Two shot, man and women on each side of the frame (medium or medium long shot)- man on the phone and women looked annoyed
6) Medium close-up of girl looking at nails and sighing, another shot of her expressing annoyance with hands, and last one of her with her head on the table
7) Two shot again, same as before, him still on the phone and her head on the table (medium or medium long shot)
8) Close up on dating expert watching, frowning and raising his eyebrow
9) Medium shot of her head still on the table and him still on the phone- dating expert walking into frame, takes his phone, drops it in his drink and carries on walking (close up of hand dropping phone into water)- man looks shocked and women is smiling and turns to look at the expert
10) Take reaction close ups too


11) Medium shot of expert shaking hand with another man (Close up of handshake)


12) Camera in from of men- dating experts are around another man and pointing something out (medium long shot or medium shot)


13) Someone not well dressed being shown a suit by expert (medium shot)
34) Medium of his closing his suits away

14) Medium long shot of expert teaching someone to dance


15) Shot of an old lady from the other side of the road of her trying to cross and then expert comes and takers her arm and bags while they cross
16) Medium shot from next to old lady of expert coming to take her arm and bags

17) Medium long shot of expert writing on a whiteboard as men takes notes
32) Medium of expert rubbing rules of whiteboard

18) Medium shot of expert giving flowers to a man to give to a women- man just standing there, expert walking in, hands him flowers, taps him on the back, and walks out the frame
33) Medium of him throwing flowers in the bin

19) Medium close up of main girl talking to a friend on a bench
20) Over shoulder shot (girls on bench) of expert looking at her while walking past
21) Shot of girl again
22) Shot of expert again (closer than the first one and over her shoulder)23) Long shot of the expert walking into a lamppost as he's looking at the girl

24) Long shot of expert entering front door of flat
28) Medium longshot of women entering same flat with box (moving in)

25) Different location, over the shoulder shot (friends shoulder) of expert as he says 'add dialogue" (medium shot)
26) Reverse shot of previous shot
27) expert again finishing the shot
29) Cut back to friend giving advice and saying "just be yourself"
30) shot of expert again saying "iv been doing this so long, I don't know how to be myself"


31) Montage of 6 awkward encounters between the male and female protagonist

35) Close up of male turning his head to look at women
36) Same with women looking at expert

Storyboard For My Trailer

Now that i've completed my shotlist, I have created a storyboard for my trailer (including all the captions that I want to use), which should make it easier when it comes to filming my shots.