For my marketing campaign for my romantic comedy film, I created a poster, teaser trailer and magazine front cover. However, there would be many other ways that would also be used to market my film:
There would be a series of posters- including teaser posters and posters focusing on individual characters. For example here are the different posters for the film 'Knocked Up':
There would also be a series of trailers- a much longer theatrical trailer that would come out just ahead of the film coming out that included more narrative information. For example here are the different trailers for "The Hunger Games":
A soundtrack with accompanying music video's with images from the film and a featuring artist. For example the "Titanic" soundtrack and the "My Heart Will Go On" music video featuring Celine Dion:
A website that constantly updates information about the release of the film- will also feature audio and video clips. For example "The Hunger Games" website:
Press kits that contain a selection of images, audio and information about the film, storyline, characters and actors that would get sent to media outlets so when they discuss the film they will be using images, information and audio that has come from the company marketing the film
Red carpet events such as a movie premier- this will also lead to a local media coverage reporting the event (few days before the films general release)
Chat show and radio show appearances for example Jonathan Ross or Alan Carr (just before the film comes out)
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