How effective is the combination of your main product and ancillary tasks?

With any marketing campaign it is important to keep a sense of continuity across all of the media products that are being used to promote the film - so that audiences realise that each text is advertising the same film. A unified campaign helps establish an awareness of the film, almost bombarding the potential audience with constant images associated with the film, so that when they make a choice about what to see at the cinema, the film will be fresh in the audience's minds.

Throughout my campaign I tried to make sure that there were many consistent, unifying elements.

The font used on my teaser trailer and poster, for example, are the same font, making them instantly recognisable as belonging to the same film. 

This means that when the audience are watching the teaser trailer and looking at the poster they can see that they belong to the same film. For the magazine cover, I did not use this font as it needed a completely different font, independent of the film. This is because magazines have their own house style, that is consistent from issue to issue - whilst the film companies may be able to influence which image appears on the front cover of a magazine, it is unlikely that they will persuade the magazine publishers to change the font that they use on their front cover.

I also used similar tagline's in my teaser trailer and on my poster. I couldn't use the exact same ones as the one in my teaser trailer is too long, but I did make sure that they were very similar and that they put across the same message. By having the similar tagline's on the teaser trailer and poster it becomes easy for the audience to associate them together, by sound as well as sight. The tagline doesn’t give away any extensive detail about the plot, but the small hint may make the audience curious and build anticipation. There is no tagline for the magazine cover, however if there was it would not be the same as the film, it would be something that relates to the magazine emphasizing that it is independent from the film. 

Although main central image used in the poster is not the same as the image I used on the magazine cover, they are both featuring the central protagonist/protagonists. As the same faces feature on both, they will be associated with each other.

I used the same credits/billing on my poster and my teaser trailer. I did not include billing in my magazine as it is not a convention of magazines - instead, they include cover lines related to features or reviews of forthcoming films. The same goes for production company logos which are featured on my trailer and poster but would not appear on the magazine cover. 

The date of release is the same on my poster and teaser trailer, linking them together.  The magazine’s date is January of 2015 (the month before the release of the film), tying in with the release of the film. Coverage of the film in the magazine will act as one final push for the audience, persuading them to go and see the film just ahead of its release.