Most of the results are from my questionnaire regarding my poster confirmed what I had found from close textual analysis of existing posters for films from the romantic comedy genre. As expected, the majority of people (over 90%) felt that the most appropriate image that would be found on the poster would be of a couple with something between them. The point of this is to show that for the majority of the film there is an obstacle that is keeping the two central protagonists from being together.
I had noticed during my secondary research into posters that that the colour scheme on the poster was often soft pastels to represent the light heartedness of the genre, or red to represent romance. The is more appropriate for the genre than a dark and muted colour scheme (which is a common colour scheme on posters from the thriller genre). Whilst some of those questioned opted for a bright and colourful colour scheme, the majority said they expected to see soft pastel colours or red which would reflect the genre and the theme of love.
Almost all of the posters I analysed did not include a setting behind the characters. Often the majority of the poster was plain white or a soft subtle colour. However, the font on the poster and the characters costumes were normally coloured to contrast with the background. The results of my questionnaire agreed with my analysis of real media products.
I have already conducted considerable research into the certificates of romantic comedies and have found that, with the odd exception, films from this genre tend to receive a 12A or 15 certificate at the cinema. Quite a high number of responses thought that a 15 certificate as many romantic comedies can often not fit the guidelines of 12A depending on the humour and the sexual scenes included. Despite this, I decided to give my film the 12A certificate so that it could have a wider target audience.
When I asked a question regarding whether the font for the name of my film should be lower case or upper case, I had a mixed response. This did tally with what I had found when analysing existing posters from the genre, with some such as The Ugly Truth having lower case and other such as You've Got Mail and Life As We Know it included upper case. I think I will use lower case font on my poster as I feel it more appropriately reflects the genre.
The majority of people I questioned regarding release dates thought that films from the romantic comedy genre would be released in Winter. Many of the films whose posters I analysed were released in February so I think I will target Valentines Day as my release date as it definitely reflects the genre.
With regards to questions I asked about names of stars and tag lines appearing on the poster, almost everybody questioned thought that they should. I have already written my tagline and will include it on my poster. I will also include the names of my two lead actors.
The final question I asked was regarding reviews. Roughly half of the respondents thought reviews should be included on a poster, whereas the other half suggested not. I have decided to include reviews on my poster for a number of reasons. Firstly, I feel quite strongly that reviews help sell a film to audiences. Secondly, as my teaser trailer will come from the beginning of the films marketing campaign, I think that it will be appropriate (in terms of showing my understanding of how a films marketing campaign works) that my poster should come towards the end of the campaign - it will therefore be more likely to include reviews. Thirdly, including reviews will give me another opportunity to show my understanding of audience, as I will choose publications that will be most appropriate for my chosen demographic. However, I will need to see if there is room for them on my poster. I do not want to add them on if it makes it clustered, as many posters I analysed were quite spacious and simple.
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