Teaser Trailer Conventions

After looking at 5 different teaser trailer I found that they contained the same conventions regardless of the genre. Below is a list of conventions that I found from this research:

• Production company logo(s)- usually at the beginning of the trailer 
• Images from the film
• Title of the film
• Release dates- likely to be 'coming soon' or 'summer' rather than being a specific date
• Indication of genre
• Website
• Voiceover man
• Editing 
• Possible references to other films
• Images of stars/names of stars
• Music that reflects the genre
• Tagline- often broken up throughout the trailer
• Sound effects
• Eye candy
• A variety of camera shots

Although I did not find the following conventions in the trailers I looked at I suspect the following will also come up in teaser trailers occasionally:

• Reference to source material the film is based on
• Quotes that reference other films
• Reference to awards that cast/crew/film may have won or been nominated for
• Cast, crew director credits 

Teaser Trailer Conventions- The Dictator

• Images from the film
• Tagline
• Music 
• Reference to other films 
• Eye candy- Megan Fox 
• Name of actors- Sacha Baron Cohen
• Sound effects
• Name of film
• Email address
• A variety of camera shots and movements

Teaser Trailer Conventions- The Lone Ranger

• Images from the film
• Production company logo- Disney
• Fast editing
• Voiceover man
• Sound effects
• Release date
• Music reflecting the genre
• Actors names 
• Name of film
• Reference to other films

Teaser Trailer Conventions- Rango

• Images from the film
• Production company logos- Paramount and Nickelodeon Movies 
• Names of stars- Johnny Depp
• Music reflecting the genre
• Fast editing
• Tagline
• Sound effects
• Release date
• Name of film

Teaser Trailer Conventions- World War Z

• Production company logo's- Paramount and Skydance productions 
• Images from the film
• Release date 
• Indication of genre- action
• Images of stars
• Sound effects- explosions 
• Eye candy
• A variety of camera shots 
• Fast editing 
• Music- upbeat and reflecting the genre
• Name of film

Teaser Trailer Conventions- Fast & Furious 6

• Production company logos- Universal 
• Images from the film
• Indication of genre- action
• Fast editing- including flashes 
• Images of stars
• Eye candy- nice cars and exciting races
• A variety of camera shots and movements 
• Voiceover
• Music- upbeat reflecting the fast moving images and the genre of the film
• Release date
• Tagline 
• Name of the film
• Sound effects

Teaser Trailer Conventions Introduction

Now that I have compared the conventions of teaser trailers and theatrical trailers I'm going to focus on teaser trailers on their own as that is what I will be creating for my marketing campaign. I am going to be looking at 5 different teaser trailers from different genres to see if the conventions of the trailers are the same regardless of the genre of the film.