Romantic Comedy Tagline's

I am going to be looking a various tagline from a range of romantic comedy films to see if theres common themes within them that come up. I decided to do this as it's an important part of the marketing campaign as the tagline for my film will run across both the movie poster and the teaser trailer which helps links the two together.


1) How To Lose A Guy In 10 Days

2) 50 First Dates 

3) When In Rome 

4) Down To You 

5) Life As We Know It

6) It's Complicated

7) Failure To Launch 

8) 10 Things I Hate About You 

9) Four Christmases  

10) Sweet Home Alabama 

11) Pretty Women 

12) That Awkward Moment 

13) A Cinderella Story 

14) Love Happens 

15) 13 Going On 30 

16) Theres Something About Mary

17) The 40 Year Old Virgin 

18) Just Friends 

19) The Proposal 

20) The Back-up Plan 

I found many similarities between these taglines. For example many of them include the word "love" or make reference to romance. Most taglines also mentioned the obstacle that was stopping the two central protagonists from being together. Although the tagline may make reference to the obstacle it doesn't give too much information, causing suspense for the audience and therefore it makes them want to see the film. In addition, many of the taglines make reference to both a women and man. 

Romantic Comedy Conventions- The Ugly Truth

Below is the movie poster for the film "The Ugly Truth"

• Katherine Heigl and Gerard Butler have both appeared in other romantic comedies such as "Life As We Know It" and "The Bounty Hunter" and therefore are associated with the genre
• Red is a prominent colour on the poster, reflecting love and the genre
• The font on the poster is lower case and rounded, which is common on a romantic comedy poster as seen before
• There is a division between the two central protagonists, again showing that there is an obstacle preventing them from being together
• The male character is staring lovingly at the female character, suggesting there is romance between them

Romantic Comedy Conventions- The Back-up Plan

Below is the movie poster for the film "The Back-up Plan"

• Jennifer Lopez is a well known actress associated with romantic comedies such as "Monster in Law" and "The Wedding Planner"- therefore her name and face being on the poster implies the genre
• The Font of the title of the film is in lower case and soft and rounded, reflecting the genre
• In addition some of the writing is in a bright pink, which is a colour associated with romance and love
• The title of the film is in between the two main characters, showing there is a obstacle keeping them apart- as I have said previously this is a common element in a romantic comedy
• The tag line shows that this obstacle is a baby
• The male central protagonist is staring lovingly while smiling at the female Central protagonist which suggests romance 

Romantic Comedy Conventions- Life As We Know It

Below is the movie poster for the film "Life As We Know It"

• The title of the film is in red, which is typically the "colour of love", reflecting the genre
• The title and the actors names are slanted, suggesting that the two main characters lives are turned upside down in the film
• It is clear that the baby on the poster is the obstacle between the two characters, but perhaps also what brings them together in the end- the baby being on the poster shows this, and therefore reflects the genre
• The poster is a mess with items everywhere and the font slanted and so on, again showing what the obstacle between the central protagonists is 
• The actress "Katherine Heigl"is associated with many other  romantic comedies such as "The Ugly Truth"- the fact that her name is on the poster implies the genre
• The colours used on the poster are all warm colours, reflecting the tone of love and happiness
• The tagline on the poster includes the word "comedy", showing that theres romance and comedy involved in the film, suggesting its a romantic comedy 

Romantic Comedy Conventions- How to Lose a Guy in Ten Days

Below is the movie poster for the film "How to Lose a Guy in Ten Days"

• The overall colour of the poster is a warm pastel yellow, reflecting the light hearted genre
• The actors "Kate Hudson" and "Matthew McConaughey" are often associated with the romantic comedy genre- therefore their names being on the poster may indicate the genre
• The fact that the title of the film and the credits are between the two main characters suggests that something is preventing them being together in the film- again this is a common element in a romantic comedy
• Both characters are looking back and each other, suggesting they are in each others minds
• The title of the film is is different colours and sizes suggesting that there where many obstacles preventing them from being together. 

Romantic Comedy Conventions- You've Got Mail

Below is the movie poster for the Romantic Comedy ''You've Got Mail" 

• The two central protagonists of the film "Meg Ryan" and "Tom Hanks" are associated with Romantic Comedies, so with their names and faces on the poster the genre is immediately reflected 
• The colours of the central images are all warm yellows and reds, reflecting romance and happiness and the mood of love
• The actors names are in soft pastel orange, again reflecting this
• The font is in lower case and soft, again reflecting the genre
• In the images, both characters are looking longingly into the distance for each other 
• The fact that the two characters are in separate images with the title of the film in between them suggests that there is an obstacle preventing them from being together, which is a common element in a romantic comedy
• There's a small image of the two central protagonists kissing, suggesting they eventually come together by overcoming the obstacle- this is the usual ending to a romantic comedy
• The director of this film is associated with directing other romantic comedies such as "Sleepless in Seattle"

Romantic Comedy Poster Conventions- Introduction

Now that I have chosen to look at Romantic Comedies for my marketing campaign, I am going to analyse 5 Romantic Comedy movie posters so that I can understand the genre conventions, and know what I must include on my own movie poster. I am going to being looking at them in terms of colour, font, layout, images and more.